PROJECT BriskTravel
About
BriskTravel is a design concept for a travel planning and booking service targeting young travelers on a budget.
Goal
To create a smooth eCommerce experience centered around an intuitive trip planning dashboard.
Deliverables
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Competition analysis
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User persona
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Wireframes
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High-fidelity prototype
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Usability report
Tools
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Adobe Illustrator
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Axure RP
Research
I started researching BriskTravel by talking to my potential users: young travelers on a budget. I visited hostels in San Diego to interview travelers about their travel motivations, needs and use of travel websites. I used this data to create validated user personas that would focus my designs around user pain points and needs.
My market analysis and feature comparisons of BriskTravel competitors revealed that there was an opportunity in the market for the unique BriskTravel planning dashboard and one-stop-shop booking process.
Explore
I began exploring the BriskTravel user experience by outlining the task flow for booking and purchasing a trip. I brainstromed interface designs for the key webpages and created wireframes in Axure RP to get feedback from users.
My designs were driven by user interviews and personas and focused on including the visual information that would solve my user's needs during trip planning.
Prototype
I designed the BriskTravel logo and branding elements and developed a style guide that documented design specifications. I created an interactive high-fidelity prototype in Axure RP of the trip planning and booking task flow.
The trip planner centered around an interactive map with linked-window interactions that let users simultaneously see travel routes, lodging locations and costs.
Evaluate
I conducted usability tests with users that included interviews, task analysis and questionnaires. The evaluation was designed to gather data on the learn-ability of the trip planner because it is the most critical and unique page on the site. I targeted the trip planner with an affordance test, which gave me data on what my users thought they could click on the page based only on visual information (not mouse hovers). This allowed me to better understand my user’s mental model of the site and identity what icons and elements of the planner confused them. The data from the evaluations was used to create improved iterations of the BriskTravel planner.
